Wrap a polishing cloth around your index and middle fingers.
Load the polishing cloth with your leather cleaner
and apply the product to the shoe using vigorous, circular strokes.
During the step you will be cleaning the shoe by removing all of its impurities, grease stains and water marks.
Keep in mind that, unlike smooth leather, this cleaning phase will not smoothen out creases. Patent leather is particularly fragile and most of the signs of ageing, such as cracks and deep scratches, are irreversible.